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From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.

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If you want to subject your visitors to quizzes or personality tests, then this WordPress plugin is what you’ve been looking for! WordPress Quiz Plugin is a platform for any kind of quiz. The plugin currently comes with only quiz type: the personality quiz, but if you have other quiz needs it’s easily adapted. In fact, if you’d like to contribute other quiz types, we’ll add them to the distribution.

Features include:

• Embed quizzes into your posts or pages

And best of all, the plugin is FREE!

Suitably convinced? Then Download the plugin!

NEW: Rate this plugin at WordPress.org

Screenshots

Installation instructions

1. (If upgrading from a prior version of the WordPress Quiz Plugin, be sure to deactivate the old version beforehand.)
2. Upload the wordpress-quiz-plugin directory and the files within it to your wp-content/plugins directory.
3. Activate the plugin.

To-do

• Include more quiz types
• Tracking of results
• Additional types of code snippits

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback in the comments below.

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If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.

A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.

From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.

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Over the years I’ve seen quite a few Requests for Proposal from companies seeking to buy SEO services. If your RFP is not written well, it hinders the SEO firm’s ability to understand and define your needs and to scope and price your project. This in turn leads to a disconnect in expectations for both parties. A lousy RFP can discourage a busy SEO firm from even responding—a very unfortunate outcome, since it takes the best firms out of the running.

Many companies intuitively “know” what they want but are challenged structurally to “ask” for it in a way that is clear, succinct, informative, and constructive. If written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides gets to a shared understanding of what the purpose, requirements, scope, and structure of the intended engagement are. By following a few, key steps in the beginning of the RFP process, you will be able to rest easy, knowing that you are going to get what your company wants in the way that is best for you.

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A few weeks ago, Udi Manber, Google’s vice president of engineering, announced the advent of Google Knol, a program meant to challenge Wikipedia, the popular user-generated encyclopedia. The idea, like Wikipedia, is to let anyone create a page of information on a specific topic, and all of those pages will be organized like an online encyclopedia. Google has not announced when Knol will launch.

Jeff Muendel, Search Analyst for Netconcepts, writes about how this upcoming feature from search giant, Google, may affect eCommerce.

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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Use this handy tool to check title tags across a bunch of URLs.

Enter some web site URLs (for example “http://www.netconcepts.com”):

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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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The WordPress plugin “Mini Manager”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who wanted to manage mini blocks of HTML, then include them in posts or pages simply by using their reference name in curly braces, like so: {Reference_Name}

Examples of Use:

• Isolate tricky JavaScript or Flash code. Instead of having lines of complicated code in the content field of posts - create a miniblock of code and reference it.
• Bypass complications caused by advanced HTML within the WordPress WYSIWYG interface
• Insert an image or logo without having to create individual HTML references

It is completely free and has been released as “open source” under the GPL license. So enjoy!

Features include:

• “Manage MiniManager Blocks” form page
• Add new blocks of text
• Edit existing blocks of text
• Manage large blocks of code from one single admin
• And best of all, it’s FREE!

Download the plugin!

Installation instructions

1. Upload mini-manager.php to your wp-content/plugins directory.
2. Activate the plugin.

Implementation Instructions:

1. Once installed, Click on the “Manage” tab
2. Click on “MiniManager Blocks” tab
3. Select “Create New Block” and click “Continue”
4. Type in a “Reference_Name” and respective block of code
   Note: the “Reference_Name” is what will be referenced in the post content field to call the block of code

5. Type the “Reference_Name” within curly braces { } in the content where you wish the block of code to appear.
   For Example:
   When you have everything configured, insert “{Reference_Name}” within a post or page where ever you want the specified code block to appear.

To manage an existing block of code:

1. From the MiniManager admin page, select the “Reference_Name” you wish to edit from the drop down menu
2. Click “Continue”
3. Make the desired edits to the code block
4. Click the “Continue” button, your block will be saved and ready to use

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.

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